How to Make Good Money in Advertising Without Any Experience
13 Friday Mar 2009
Oleh: admin - Kategori: General
Article from: http://www.associatedcontent.com/
Author: Mike Thomas
Every year, freshly-minted college grads and those in career transition face the job market with the same catch-22: You can’t get a job without experience, but you can’t get experience without a job.
But those in creative fields can gain experience in advertising – and make good money doing it – by freelancing to advertising agencies. Depending on the scope of the projects you land, you could earn between $100 – $500 for a day’s work (check this year’s edition of Writer’s Market for sample rates). In fact, you may make enough money that you may decide to freelance for advertising agencies your career! Interested? Here’s how to get in on the action:
Portfolio. If you’re a creative type and you’re gunning for an advertising position, you need samples of your work. In fact, putting your portfolio together should be your first task. You most likely took a couple courses in advertising (writing ad copy, design, layout, etc.) and completed projects for grades. These belong in your portfolio. If you transitioning into advertising from another field, invest the time and money into taking a couple advertising-related courses. Traditional portfolios are paper-based and have zipper enclosures – and those are great. You should also have copies of your sample work to leave with advertising agencies’ creative directors. Most modern freelancers also have a website or blog where their sample work can be found.
Get clients. Nothing happens in business until a sale is made. Before you can make the sale, however, you’ll need to get some leads. The best place for recent grads to get freelance leads is from your professors – creative directors often hit them up for leads on promising talents. If you’re in career transition, then you’ll be best served by tapping your existing network. Looking in the Yellow Pages under “advertising” is also a great place to start. And, if your portfolio is online, then you may even be able to freelance to advertising agencies in other parts of the country.
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